Privacy Policy
At Social Target Pty Ltd (Pure Social), we are committed to protecting your privacy as a customer and an online visitor to our website. We use the information we collect about you to maximise the services that we provide to you. We respect the privacy and confidentiality of the information provided by you and adhere to the Australian Privacy Principles.
Please read our privacy policy below carefully.
In this policy, we cover what data we collect and why, how your data is handled, and your rights to your data. We promise we will never sell your data. This policy applies to all services provided by Pure Social.
What we collect and why
Our guiding principle is to collect only what we need. Here is what that means in practice.
Identity & access
When you have your initial conversation with a Pure Social staff member, you will be asked for identifying information such as your name, email address, and company name, along with additional essential information. This is used to personalise Pure Social’s advice, products, and services towards your needs. We will not sell your personal information to third parties, nor will we use your name or company in marketing statements without your permission.
Website interactions
When you browse our website, your browser automatically shares certain information such as which operating system and browser version you are using. We track that information, along with the pages you are visiting, page load timing, and which website referred you for statistical purposes like conversion rates and to test new designs. We sometimes track your interactions with specific site elements to help inform design decisions. This web analytics data is tied to your IP address.
Voluntary correspondence
When you email Pure Social with a question or to ask for help, we keep that correspondence, including the email address, so that we have a history of past correspondences to reference if you reach out in the future.
Information we do not collect
We do not collect any characteristics of protected classifications including age, race, religion or sexual orientation. You may provide this data voluntarily, such as if you include a pronoun preference in your email signature when writing into our Support team.
When we access or share your information
Our default practice is to not access your information. The only times we will ever access or share your information are:
To provide products or services you have requested. We do use some third-party services to run our applications and only to the extent necessary, process some or all your personal information via these third parties. Having subprocesses means we are using technology to access your data.
When required under applicable law. If the appropriate law enforcement authorities have the necessary warrant, criminal subpoena, or court order requiring we share data, we must comply. Otherwise, we reject requests from local and federal law enforcement when they seek data. And unless we are legally prevented from it, we will always inform you when such requests are made.
Your Rights with Respect to Your Information
At Pure Social, we apply the same data rights to all customers, regardless of their location. You may request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Pure Social recognises that you have the following rights:
Right to Know – You have the right to know what personal information is collected, used, and shared. We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.
Right of Access – This includes your right to access the personal information we gather about you, and your right to obtain information about the sharing, storage, security, and processing of that information.
Right to Correction – You have the right to request correction of your personal information.
Right to Erasure / “To Be Forgotten” – This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, all our service providers. Fulfilment of some data deletion requests may prevent you from using Pure Social services because our applications may then no longer work. In such cases, a data deletion request may result in closing your account.
Right to Restrict Processing – This is your right to request restriction of how and why your personal information is used or processed, including opting out of sale of personal information (as mentioned above, Pure Social does not do this).
Right to Object – You have the right, in certain situations, to object to how or why your personal information is processed.
Right to Portability – You have the right to receive the personal information we have about you and the right to transmit it to another party.
Right to not be subject to Automated Decision-Making – You have the right to object and prevent any decision that could have a legal, or similarly significant, effect on you from being made solely based on automated processes. This right is limited, however, if the decision is necessary for performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.
Right to Non-Discrimination – We do not and will not charge you a different amount to use our products and services, offer you different discounts, or give you a lower level of customer service because you have exercised your data privacy rights.
How we secure your data
All data is encrypted via SSL/TLS when transmitted from our servers to your browser. Most data is not encrypted while they live in our database, but we go to great lengths to secure your data at rest.